PLAY TREND is a competition for European young fashion designers that wants to highlight the potential of new generations of designers in collaboration with leading companies of the Italian Fashion System, according to a sectional know-how deepening of participants and to a mutual exchange of creative incentives.
The competition promotes Prato district and the companies that work in it as excellence elements of Made in Italy; it also shows the importance of textile and its production process by offering the opportunity for participants to deepen their knowledge of materials and techniques that define the quality of it.
The initiative will also provide visibility and opportunities to young talents in Europe and encourage textile and fashion companies to invest in the design as a strategic element of competitiveness and young people as essential creative resource and trend setters of the fashion system.
PLAY TREND! represents an important resource as talent scouting activity, offering to the companies an international overview on new talent in fashion design.

CONTACTS:
Museo del Tessuto di Prato – Play Trend contest
Via Santa Chiara 24 – 59100 Prato, Italia
Tel +39 0574-611503 / Fax +39 0574-444585
web site: www.playtrendcontest.eu
e-mail: info@playtrendcontest.eu