2024 – 2028 // EPIC - Experience Prato Industrial Culture

EUROPEAN PROJECT

EPIC - Experience Prato Industrial Culture

The EPIC Project ("Experience Prato Industrial Culture"), funded by the "European Urban Initiative," aims to enhance Prato's industrial heritage. It promotes an innovative tourism approach that integrates physical and digital experiences, offering visitors an immersive and continuous journey

Project website (under construction)

Project description

The EPIC project “Experience Prato Industrial Culture,” approved within the “European Urban Initiative” call for proposals, is led by the Municipality of Prato, acting as the lead partner, together with nine other partners, both public and private. Thanks to this project, the city of Prato will have five million euros available to invest in industrial tourism over four years.

EPIC will enable the implementation, enrichment, and further development of the “TIPO – Turismo industriale Prato” (Prato Industrial Tourism) experience, a project that has been part of the city’s tourism offerings since 2021. EPIC will enhance the city’s industrial heritage as a key resource for attracting tourists, developing a tourism offering where visitors can explore industrial sites and appreciate the historical and contemporary heritage of the District’s operating companies.

This “never-ending tourism” approach aims to attract tourists year-round, expanding experiences from the real world to digital and virtual domains. By integrating physical and digital experiences, the project will build an unprecedented industrial tourism experience, extending both in space (inside and outside the destination) and in time (before, during, and after the visit).

The project will involve stakeholders from the city and neighboring areas in a participatory co-design process, with thematic meetings to co-design new actions, initiatives, and events to be tested in the field. These products will merge physical and digital experiences, integrating real visits to the city’s industrial, cultural, and natural sites with immersive experiences offered by advanced digital technologies such as virtual reality, augmented reality, and mixed reality.

The experiences of this new way of experiencing the territory touristically will be available at specific locations, which will be installed at the Campolmi hub, the Manifatture Digitali (Digital Manufacturing), and other points throughout the city.A digital marketing strategy will also be co-designed to promote Prato as an attractive, sustainable, inclusive, and circular city, accompanied by a catalog of itineraries and products that will be published on major tourism platforms.

The project will also implement a capacity-building program for tourism stakeholders and build an innovative multi-level governance structure to manage the tourist destination.

The project also includes a phase of capitalization and transfer of the Prato experience to other cities.


Partnership:

  • Municipality of Prato (Lead Partner)

  • Prato Textile Museum Foundation

  • Toscana System Foundation

  • CNR – Institute for Bioeconomy

  • Eutropian Association

  • Cristoforo Social Cooperative

  • Lama Social Enterprise

  • Awhy

  • Flod

  • Immerxive


Transfer Partner:

  • Bilbao (Spagna)

  • Miskolc (Ungheria)

  • Pilsen (Repubblica Ceca)

Total Project Budget: Funding of € 4,091,200 through the “European Urban Initiative” program via the European Regional Development Fund.
Co-financing from partners: € 1,022,000

Duration: Multi-year project: Start date: 01-12-2024 – End date: 31-05-2028

Project website: Under costruction

Information and Contacts:

Municipality of Prato – EIR Office prisma@comune.prato.it


i-Game | Building a community for the co-creation of games with high impact on innovation, sustainability, social cohesion and growth

EUROPEAN PROJECT

i-Game | Building a community for the co-creation of games with high impact on innovation, sustainability, social cohesion and growth

Project Website

HORIZON EUROPE Programme

i-Game is an European research project – funded by the European Union within the HORIZON Europe Programme- aiming to create an accessible open-source game development platform that will facilitate the co-creation games by diverse actors, in an inclusive approach by ensuring participation of under-represented groups, within different ecosystems of cultural and creative sectors and industries, to enhance innovation and to bring positive impact on social cohesion and sustainability.
To achieve this, at first the project team will engage with a variety of stakeholders (e.g. experts from cultural organisations, from the game industry, from fashion and textile industry, policy makers, etc.) of different abilities, expertise and disciplines to understand and build-upon their many perspectives, ideas and background for the creation of new solutions and opportunities. Thus the project aims to capture the needs and obstacles for platform users and end-user organisations in order to provide them with techniques, knowledge and skills to engage, motivate, empower, learn, explore and discover new pathways towards innovation.
i-Game will also design and implement a collaborative platform equipped with the necessary digital tools that allow users to more easily co-create mobile and virtual reality games, by forging closer collaboration between game industry, culture/museum and fashion & textile sectors. Beside the digital tools that will support users to manage their projects and communicate, some advanced tools, based on Artificial Intelligence (AI), will also be integrated. This includes for example: (i) tools that can create new content and ideas, including stories, images, video, or music, the so called Generative Artificial Intelligence (generative AI); (ii) tools (e.g. reusable game AI components) to make smarter and more realistic and intuitive games (e.g. non-player character modelling, game balance, etc.); and (iii) tools that can explain and make it easier for the users to understand how the used AI models work and why they gave the particular result during the game design, the so called Explainable AI.
And last, the project also targets to understand why and how are online games positively impacting people, culture and society, and which are the necessary ingredients for developing a new generation of games targeted to improve people’s well-being.
11 partners from 8 countries work together, following an interdisciplinary approach (inclusive and motivational design, AI, social impact lifecycle), to co-develop a collaborative platform for the creation of games, which will be piloted in 3 different CCSI ecosystems.


Partnership:

  • Ethniko Kentro Erevnas Kai Technologikis Anaptyxis (CERTH) – Salonicco, Grecia

  • Business And Cultural Development Centre (KEPA) – Salonicco, Grecia

  • Raising The Floor (RtF) – Bruxelles, Belgio

  • Cookie Box,Sl (CB) – Barcellona, Spagna

  • Nurogames Gmbh (NURO) – Colonia, Germania

  • Museospace Stichting (MSS) – Wassenaar, Paesi Bassi

  • Katholieke Universiteit Leuven (KU Leuven) – Leuven, Belgio

  • Open Impact Srl (OI) – Roma, Italia

  • Fondazione Museo del Tessuto di Prato (TMP) – Prato, Italia

  • Unisystems Luxembourg Sarl (UNI LUX) – Bertrange, Lussemburgo

  • Eesti Rahva Muuseum (ERM) – Tartu, Estonia

Project Total Budget: 3 999 122.50 euro

Duration: 36 months (February 2024 – January 2027)

Official Website: igameproject.eu

Contact the Project Communications Manager:

Business & Cultural Development Centre – KEPA: pagounia@e-kepa.gr


Progetto SMITour | SMart Industrial Tourism in the Mediterranean

EUROPEAN PROJECT

The SMITour Project | SMart Industrial Tourism in the Mediterranean

Project Website

The SMITour project identifies the need to develop new SMart Industrial Tourism (SMIT) activities as a common challenge for Mediterranean regions wishing to enhance their industrial and manufacturing sites in order to diversify the economy, stimulate social and economic growth, minimise environmental impact and boost research and technological innovation. The high rate of industry participation in industrial tourism clusters makes this sector ideal for experimenting with advanced and immersive technologies that are already being adopted by manufacturing industries and that have been greatly enhanced by the pandemic combining physical and virtual visits through the use of AR, VR or MR (Augmented, Virtual and Mixed Reality). The virtuous combination of industrial tourism with advanced technologies gives rise to Smart Industrial Tourism (SMIT).


SMITour aims:

The project aims at studying the social and economic potential of SMart Industrial Tourism in the Mediterranean regions, assessing the state of the art by analysing existing good practices in industrial tourism and in the use of advanced technologies in the tourism sector, exploring pathways for the development of SMIT activities in the regions and cities involved.


SMITour results:

The project will address common challenges by exploiting the experience and know-how of partners and regional actors through the creation of transnational Focus Groups and a series of thematic Innovation Camps to activate co-design paths of a common strategy and an Action Plan for SMart Industrial Tourism, thus contributing to diversify tourism and stimulate social and economic growth through technological innovation. Through SMITour project, partners will also enhance their capacity to mobilize the necessary resources (human, technical, financial) and structures (management and governance) to achieve those goals.

SMITour is funded by the Interreg Euro-MED programme through the European Regional Development Fund and co-financed by the National Revolving Fund for the implementation of EU policies.


Partnership:

  1. Municipality of Prato (Lead Partner)

  2. Prato Textile Museum Foundation

  3. University of Lisbon – Business Research Unit (Portugal)

  4. Industrial Tourism Network of Catalonia (Spain)

  5. Hellenic Clothing Industry Association (Greece)

  6. E-institute (Slovenia)

  7. Faculty of Economics and Business Rijeka (Croazia)

Total Budget : 600.000 Euro | Interreg Euro-MED funds : 480.000 euro

Duration : 27 months (January 2024 – March 2026)

Website: https://smitour.interreg-euro-med.eu

Contact:

Paolo Guarnieri | Lorena Vidas (Municicpality of Prato – Lead partner)

SMITour Project Managment

smitour@interreg-euro-med.eu | cmed@comune.prato.it


2022 – 2025 // RECHARGE

EUROPEAN PROJECT

Progetto RECHARGE - Resilient European Cultural Heritage As Resource for Growth and Engagement.

RECHARGE is a European project that aims to reinvigorate community participation as an added economic value for cultural heritage institutions across Europe.

PROJECT WEBSITE

Project Description

RECHARGE is a project funded within the European Union’s HORIZON Europe programme, the key funding programme for research and innovation within the EU, aiming at to reinvigorate community participation as added economic value for cultural heritage institutions across Europe.

The project supports cultural heritage institutions in diversifying their funding through a replicable and sustainable participatory business model, to acquire the necessary tools for its future developments, both in the digital realm and onsite.

RECHARGE builds on new and existing communities, networks and relationships related to cultural heritage institutions, to engage them in participatory management through cultural heritage Living Labs. These labs, developed collaboratively and open to professionals and the public, aim at testing and devising innovative ways to harness resources, to ensure the development of sustainable future business models, focused on the creation and integration of value within each institution and in the sector at large.

Participation is central in every aspect of RECHARGE: from financing to planning and management, from communication and public engagement to sustainability and the future of the project itself.


Partnership

  • Erasmus Universiteit Rotterdam (Netherlands, Project Coordinator)
  • Fundacja Centrum Cyfrowe (Poland)
  • Fundacion Goteo (Spain)
  • Stichting Nederlands Instituut Voorbeeld (Netherlands)
  • European Fashion Heritage Association (Italy)
  • Creativity Lab Ou (Estonia)
  • Universidad De Valladolid (Spain)
  • Sihtasutus Eesti Meremuuseum (Estonia)
  • Fondazione Museo Del Tessuto Di Prato (Italy)
  • The Hunt Museum (Ireland)

 

Total Budget of the project: 2,9 M euro

Main source of funding: Unione Europea (Programma Horizon Europe – HORIZON)

Duration of project: 36 mesi (ottobre 2022- settembre 2025)

Website: https://recharge-culture.eu

Contacts:

Filippo Guarini, Project Manager  | f.guarini@museodeltessuto.it


2022 - 2023 // Cre@ctive

EUROPEAN PROJECT

Cre@ctive Project - Innovation for bringing creativity to activate Traditional Sectors in MED área

The Textile Museum participates, on behalf of the Municipality of Prato, in one of the L@bs of the Cre@ctive project – Innovation for bringing creativity to activate Traditional Sectors in MED área, funded by the European Program ENI CBC MEDII.


Project description

The Cre@ctive project aims to promote creativity as a tool to enhance the textile, clothing, footwear and leather goods sectors. The project, funded by the ENI CBC MED programme, aims to promote value chains and synergies between SMEs in the Mediterranean textile, footwear and leather sectors, in order to encourage the creation of new products and the business growth.

The Heritage L@b of Prato aims to develop innovative and creative business models with added value and high market potential, in order to promote the textile, clothing, footwear and leather goods industry in the Mediterranean area.

Our Museum is the referent of the 3 projects that have been selected with a call aimed at artists, designers, technological SMEs and/or in the textile, clothing, footwear and leather goods sector:

A sustainable history repeating, the new Prato carded fabric” – Texmoda Tessuti srl
The proposal is to update the archive of carded fabrics by consulting and drawing inspiration from the archive of the Prato Textile Museum. This will make it possible to renew the resources of the Texmoda company’s textile heritage in order to produce new samples with high quality models.

Heritage Design Studio” – Lottozero Textile Laboratories
Archives and cultural collections are vital resources for design and have become crucial for accessing our heritage. The wealth of digital material made available by many institutions has the potential to serve as study and inspiration and generate rich and innovative products. This service will be developed and offered on the Lottozero website and will include a section dedicated to existing and available digital archives selected from a wide range of partners.

WASTE to WEAR: hacking tradition” – Fabio Molinas
Can industrial waste become fashionable? Can recycled residues replace noble materials in the luxury of fashion? Can new generation materials become part of our country’s heritage? The answer is yes. Consumers understand the importance of the environmental impact they generate when they buy fashion items. Recycled/bio-based materials make the user aware of the ecosystem, preferring it over traditional/fossil-based materials. The project responds to the needs of fashion companies, mainly in the luxury sector, which is the most difficult to convince to use new recycled materials.


Project duration

Period
June 2022 – May 2023

Website Cre@tive

Contact:

Filippo Guarini Director of the Prato Textile Museum | f.guarini@museodeltessuto.it


2021-2024 // Crafted

Enrich and promote traditional and contemporary craft

 


Project description

The project aims to enhance the European textile and clothing heritage and in particular the high craftsmanship content of this sector.

The purpose is not only to preserve the material features of textile heritage but all the intangible values connected to it: skills, know-how, success stories, etc. Traditional craftsmanship is also an inexhaustible source of inspiration for contemporary creatives, a resource that must be appropriately preserved and made available for research.


Objectives

The goal of the project is to carry out digitization and aggregation activities of multiple European fashion collections on the Europeana digital platform, linking them to metadata of a technical, historical, cultural, stylistic and narrative nature.

The activities include:

  • the digitization of new collections on the Europeana platform
  • the migration of collections already digitized on the Europeana platform
  • the aggregation of additional content such as video materials
  • the creation of 3D models


Video


Partership

  • University of Athens, Greece 
  • Michael Culture Association, Belgium
  • Stitching Netherland Institute, The Netherlands
  • European Fashion Heritage Association, Italy
  • Stitching Europeana, Belgium
  • Datable BV, Belgium
  • AG Culturale Instellingen Antwerpen/Erfgoed, Belgium
  • University of Luxemburg, Luxemburg
  • Mobilier National des Gobelins, France
  • Traditional Art Museum, Croatia
  • Stowarzysenie Informacja, Poland
  • Fondazione Museo del Tessuto, Italy
  • Etablissement Public Paris Musees, France
  • National Documentation Center, Greece

 

Budget: 1M€  (€ 999.683,55)
Duration: 30 mesi (dal 01/12/2016 al 31/05/2019)
Mueasure/Axis: Connecting Europe Facility -Telecom

Crafted Project Website

Contacts:

Filippo Guarini, Project Manager per il Museo del Tessuto di Prato | f.guarini@museodeltessuto.it


2021-2022 // CreativeWear PLUS

European Project

Progetto CreativeWear PLUS - Transferring the CreativeWear Model across the Mediterranean

CreativeWear PLUS, funded under the Interreg Med Programme, aims to transfer the CreativeWear model to the Med space by extending the network of Creative Hubs through supporting local creative communities and promoting creativity for the T&C sector.


Project description

The CreativeWear project (2016-2019) anticipated how the T&C industry can recover from its deep structural crises through a new attention to design and quality in a value-driven and customer-driven approach. To ensure transferability, the cluster of five Creative Hubs developed the CreativeWear Model, which allows to adapt the concept to different cultural and economic contexts.

CreativeWear PLUS builds on the results of the Interreg MED CreativeWear project (2016-2019), which brought a new attention to creativity, personalised design, and artisan and small-scale production for territorially specific value chains for the Textile & Clothing (T&C) industry. Five Creative Hubs brought together artists, designers, and creatives with T&C businesses in Italy, Spain, Slovenia and Greece. Experimentation with different interaction formats led to a common CreativeWear Model, whose transfer capacity was tested by extension to six new Creative Hubs through an Open Call in 2018 and by incorporation into the H2020 TCBL network of innovation Labs in 2019.

In 2021 CreativeWear PLUS associates three original partners from Italy and Greece with three new Hubs established in Portugal, France and Bosnia to further integrate the CreativeWear network by directing creativity towards the new challenges of circular economy and sustainability in T&C, involving areas such as bio-based textiles, upcycled clothing, and reinterpretation of cultural traditions. In this context, it is important to further extend the network of Creative Hubs in the MED space, specifically bringing the creative eye to the new challenges of the Circular Economy in areas such as bio-based textiles, upcycled clothing, the re-interpretation of cultural traditions, and digital fabrication. This can breathe new life into existing districts of fashion and artisan T&C production, and exalt the specific value added of Mediterranean social capital, creativity and flair for European and global markets.


Partership

Prato Textile Museum Foundation (Project’s Lead Partner, Italy)

Consorzio Arca (Italy)

Creative Thinking Development (Greece)

Prisme Cae Scic Sas – Coopérative D’activités Et D’entrepreneurs (France)

The Žepče Development Agency (Bosnia – Herzegovina)

University of Evora (Portugal)

 

Total budget of the project: Euro 397,625.00 

Main source of funding: European Union (Interreg Med Programme)

Project duration: 13 months (June 2021 – Jume 2022)

Official website CreativeWear Plus

Contacts:

Filippo Guarini, Project Manager and Director of the Prato Textile Museum | f.guarini@museodeltessuto.it


2020-2022 // Stitch

European project

Safeguarding and Teaching the Intangible Textile Cultural Heritage.


Project description

The project aims to offer a new ‘educational’ approach to the European textile cultural heritage, meaning the material documents and the intangible contents related to it, at risk of dispersion, with particular attention to the “craft” aspect of the non-industrial product, which in its most evoluted version becomes an artistic expression as well as a social and cultural one. The aim is to experiment new educational tools so that these aspects of the heritage of the partner countries are transformed into educational opportunities for future designers.

In the current production, fabrics are industrialized and mass-produced at low cost, while the craft component of this sector is slowly fading with the consequent loss of knowledge and knowledge related to manual and artistic processes stratified over the centuries.

The project intends to create an educational space shared between educators, professionals and designers in which the traditional textile repertoire of the partner countries becomes a work and inspiration tool for the designs of the future.


The main activities include:

– Digital cataloging of intangible heritage as a safeguard and dissemination tool: the Textile Museum is responsible for this cataloging activity of a selection of traditional clothes and fabrics from partner countries

– Digital innovation: creation of 3D models of the selected clothes and video materials to enrich the documentation

– Textile heritage education: activities such as online courses, seminars, insights and dissemination events at schools, associations and young designers.


Partership & Budget

PROJECT: ERASMUS +
PERIOD: 2020 – 2022
TOTAL BUDGET: 293.635,00 EUR
PARTNERSHIP:
HACER CREATIVO, Spain, Lead Partner
UFO, Albania
MOHOLY-NAGY MUVESZETI EGYETEM, Ungheria
FONDAZIONE MUSEO DEL TESSUTO DI PRATO, Italy


2016-2019 // CreativeWear

European Project

Creative Clothing for the Mediterranean Space

CreativeWear – Creative Clothing for the Mediterranean Space is a project within the Interreg MED Program aimed at revitalizing the European textile and clothing sector through a different approach that focuses on territorial creativity, on the dimension of social and collective work, on personalized design – in short on social innovation – as the main driver of new business models based on clusters.


Project description

CreativeWear extends the TCBL model (Textile & Clothing Business Labs, a European project under the HORIZON 2020 program) to existing clusters in the MED area such as museums, creative hubs, fashion schools and design centers, integrating them with the ecosystem of reference and trying to recover and enhance the heritage of design and the “know-how” of Mediterranean cultures. A process aimed at bringing new energy to clusters and industrial districts of the Textile and Clothing sector, strengthening their creativity-based innovation capacity and integrating their business into emerging transnational value chains.


Objectives

With this objective the Project proposes the establishment of a network of 5 Hubs (one for each partner region) that can experiment with different forms of interaction between creatives (artists, designers, etc.) and entrepreneurs. The pilot experiences of these approaches will validate new and more sustainable business models available to cultural and creative industries that will give added value to the T & C sector in the Mediterranean. Successful solutions will then be extended at a transnational level to creative hubs in the MED area and beyond.

The Heritage Hub in Prato aims to digitize the significant heritage of the textile industrial district (catalogs, sample books, collections, etc) to stimulate renewed creativity and encourage a strong Mediterranean identity for new productions in the T & A sector.


Partership

Municipality of Prato (Project’s Lead Partner, Italy)

Prato Textile Museum Foundation (Italy)

University of Valencia (Spain)

AITEX Textile Research Institute (Spain)

Consorzio Arca (Italy)

E-zavod (Slovenia)

Allium cooperative -Etri community (Slovenia)

Hellenic Clothing Industry Association (Greece)

Creative Thinking Development (Greece)

EURATEX (Belgium)

 

Total budget of the project: Euro 2,221,050.00
Main source of funding: European Union (Interreg Med Programme)
Project duration: 28 months (November 2016 – March 2019)


CreativeWear Project Website

Contacts:

Filippo Guarini, Project Manager and Director of the Prato Textile Museum | f.guarini@museodeltessuto.it 


2020-2023 // STAND Up!

EU Project

Project STAND Up! - Sustainable Textile Action for Networking and Development of circular economy business ventures in the Mediterranean.

STAND UP! is a project funded by the European Union under the ENI CBC Med programme that aims to improve scalable, replicable and inclusive circular economy initiatives in the Mediterranean region for the textile and clothing sector


Project description

The STAND Up! project addresses the need for transition to an environmentally and socially responsible circular model in the textile sector, a traditional key industry in the Mediterranean with an undoubtful cross-border nature. The project intends to support textile entrepreneurs and eco-innovative ventures in 5 participating countries and help them seize the business opportunities and employment that the green evolution will inevitably generate in the region. STAND Up! goal is ambitious and so is its scope with many actions to be undertaken in training, financial grants, market stimulation, technology transfer, Intellectual Property Rights protection, etc. As a result, the SMEs of the sector will be more competitive and, at aggregate level, the value chain will be strengthened, and new cross-border linkages established.


Objectives

STAND Up! will lead to an increase in the income of existing green SMEs as well as the creation of new sustainable textile enterprises. This will generate a natural demand for new jobs that will be met by high skilled people. Concretely, 400 ideation-stage ventures will be supported to help them create future employment opportunities; 20 early and growth stage ventures to maintain stable employment and create, at least, two new direct jobs each.

Besides this direct and indirect impact, the stimulation of innovation and sector aggregation will minimize negative environmental impact along the garment lifecycle and smooth the region’s transition towards sustainable consumption and production in the textile and clothing industry. All in all, the project will mark a significant step-change in each region’s ability to harness the power of eco-innovation and entrepreneurialism in the textile (Italy and Spain) and clothing (Lebanon, Tunisia and Egypt) sectors.


Partership & Budget

  • MedWaves, the UNEP/MAP Regional Activity Centre for SCP (Project’s Lead Partner, Spain)
  • Textile Industry Confederation, TEXFOR (Spain)
  • Berytech Foundation (Lebanon)
  • SEKEM Development Foundation (Egypt)
  • Cettex – Textile Technical Centre (Tunisia)
  • Prato Textile Museum Foundation (Italy)
  • CITET- Tunis International Center for Environmental Technologies (Tunisia)

Total budget of the project: Euro 3,693,986.68

Main source of funding: European Union (ENI CBC Med Programme)

Project duration: 30 months (July 2020 – December 2022) extended to September 30 2023


STAND Up! Project Website

Contacts:

Anna Ibañez de Arolas, Project Manager STAND Up! |  aibaneza@gencat.cat
Alessandro Miraglia, Team Leader – Networking & Communication ARC-SCP/RAC | amiraglia@gencat.cat

Filippo Guarini, Project Manager and Director of the Prato Textile Museum | f.guarini@museodeltessuto.it